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securing trust in rich business messaging

To establish and maintain consumer trust in rich business messaging, the mobile ecosystem is counting on an industry-standard framework that authenticates and verifies the identity of each business that is using Rich Communication Services (RCS) chatbots to engage consumers. While securing trust is something that is agreed upon, how to do that is still being debated.  Two approaches have emerged: self-verification and centralized verification.  Those wondering if self-signing is as easy, inexpensive and effective as it initially appears or if a verification authority will deliver on its promise to reduce complexity and vulnerability can download the Secure trust in rich business messaging Market Brief to learn more.

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